Doug Fletcher has been a best-selling author for several years now and he reveals how to win client loyalty in this new book. His techniques are proven to work and have helped many people achieve their personal and business goals. His tips are easy to implement and will make you look like an expert in your industry.
First of all, tailor your proposal to the specific needs of the potential client. Make it short and to the point. Nobody wants to read a 25-page document, so make it easy for them to skim through it. Also, keep it focused on big bullet points and quick wins for your prospect. Remember, a proposal isn’t a full-blown project proposal, but rather a sample of your agency’s capabilities.
Lastly, win the heart and mind of your client. It’s a process that shouldn’t be complicated. You just have to follow some simple rules of communication and use common sense. If you want to win client business, then this book will give you a head start. It will give you the confidence to approach potential clients with confidence.