Integrated marketing communications (IMC) coordinates multiple marketing tools to deliver a unified message through each communication channel such as email blasts or social media posts... Read More
Marketing
Cross-channel marketing is an efficient way of reaching customers wherever they are online, be it social media, email or content marketing. Cross-channel marketing helps create... Read More
Direct marketing is an effective strategy that enables businesses to communicate directly with their target audience. Through emails, flyers, direct mail campaigns, telemarketing or any... Read More
Marketing is one of the key business functions where AI could have the greatest effect, as its core functions involve understanding customer needs, matching them... Read More
Imagine a business without needing an extravagant marketing budget because all its employees serve as brand advocates for it – cutting costs while decreasing employee... Read More
Digital marketing is constantly changing. Staying abreast of emerging trends is essential to keeping their efforts relevant and efficient. From email marketing and segmentation to... Read More
Acquiring new customers requires time, money and effort. Retaining current ones can reduce these expenses through repeat and referral business. Loyal customers are the lifeblood... Read More
Online gaming, with their glittering lights and tempting promises of fortune, have long been masters of the art of marketing. Among the many strategies they... Read More
Data analytics allows marketers to take a more scientific approach to marketing, helping them make better decisions about how to reach their target audience. It... Read More
Local marketing can be difficult to master, especially for small businesses. Fortunately, there are many creative ways to promote your business locally. Spread word of... Read More
