What Is Drip Marketing?
Drip Marketing is an effective way to share relevant information with your prospects over a period of time. This maximizes the chances of your audience choosing your product or service. Drip campaigns are highly personalized and relevant, and you can create different segments for each type of email. For example, you could create a 3 or 5-part welcome sequence to offer the best discount or offer. You can even use your drip campaigns to reward loyal customers or get volunteers.
Drip campaigns are most effective when designed around certain scenarios. You can use them to send an abridged version of a newsletter to someone who hasn’t opened the original. Likewise, you can send an SMS message to people who have not opened your newsletter. These scenarios can help you adjust your campaigns accordingly. Moreover, you can easily track the effectiveness of your drip campaigns by tracking their results. The most common metrics to track are click rates, open rates, and conversion rates. This way, you can determine which parts of your campaign work and which ones don’t.
To increase your opening rate, you can segment your leads by their buying patterns and preferences. For example, a clothing retailer can send product recommendation notifications to their customers after they purchase a product. Other industries, such as makeup and food service, may send email updates that show stock availability of products related to their products. Another example is a music streaming service, such as Spotify, which uses recommendation engines to suggest new music to their subscribers. With this information, you can easily send highly targeted drip emails to people who are more likely to buy from you.
Drip campaigns can also be used to re-engage customers who have previously declined to make a purchase. For example, if a user had registered for an event and left their information, a follow-up email would be sent to them a day before the event. This way, the confirmation email will be seen first. Similarly, an email drip could ask the user to write a review of a product and give them a coupon for future purchases.
Apart from this, Drip also offers advanced automation features and can improve your conversion rates. With the help of its API, you can create a form programmatically, which is similar to all leading email marketing tools. Alternatively, you can create a form manually in your Drip account and have it embedded in your website. These two options are similar in price and functionality. This tool is an excellent way to increase your email opening rate and sales.
Drip campaigns also help your subscribers stay engaged with your brand over time. By following up with emails, your subscribers will be reminded to buy your product. In the meantime, you’ll be able to answer their queries and objections. This helps you build credibility and authority with your existing customers. It also increases the likelihood of your customers to refer you to others. This is a great way to increase sales and increase your revenue. There are several different types of drip campaigns you can try.