Integrated marketing communications (IMC) coordinates multiple marketing tools to deliver a unified message through each communication channel such as email blasts or social media posts... Read More
Effective Marketing Strategy
Imagine a business without needing an extravagant marketing budget because all its employees serve as brand advocates for it – cutting costs while decreasing employee... Read More
Data analytics allows marketers to take a more scientific approach to marketing, helping them make better decisions about how to reach their target audience. It... Read More
Local marketing can be difficult to master, especially for small businesses. Fortunately, there are many creative ways to promote your business locally. Spread word of... Read More
Conflict resolution is an important skill to develop in your business management career. Often, conflicts can grow if not addressed early and can be damaging... Read More
Marketing is the art of making the products and services you sell more appealing to the people who want to buy them. It begins with... Read More