Cost to Participate in Trade Shows
If you’re planning on attending trade shows this year, you should know how much it will cost to participate. The costs will vary according to the location, distance from headquarters, and metro area. Budget at least 14% of your total trade show cost to cover travel, lodging, and food expenses. Costs at the convention center can also vary, depending on labor rates and union representation. Ask exposition services companies for labor rates.
A temporary staff of women is also a good idea for your trade show booth. These workers are professional, approachable, and knowledgeable. They can be a great asset to your trade show strategy and can cost between $300 and $500 per day. But, remember to budget for these workers, as they are likely to be your most important employees. You may also consider hiring outside help. But, be sure to factor in the costs of transportation, and consider the cost of alternate modes of transportation, as well.
The cost to participate in trade shows will depend on your overall marketing strategy and the specific objectives you want to achieve. A trade show can be a great way to test out new products and see how they will do in the marketplace. In addition to selling objectives, they can help you improve your brand image and improve corporate morale. This is a low-cost way to learn about competitors, evaluate your products and services, and increase your sales.
Travel costs are another consideration for the Cost to Participate in trade shows. The cost of flights, hotel, and food can quickly add up. Using a third-party logistics company can help you manage shipping costs and even offer off-season warehouse storage. While offering information about your products and services is expected, recurring costs for sales literature can quickly add up. Technology offers the opportunity to reduce travel costs by incorporating trade show apps.
Booth space costs can range from $20 to $45 per square foot. Premium location costs more than less – booths near the entrance and floor space in the corner can cost more than those on the upper floors. However, these costs are worth the ROI you’ll gain from exhibiting at trade shows. If you’re a smaller company, this may be a cost-effective choice. You can also opt for portable trade show displays, which are often made of components that you can easily transport.
Other costs to consider include drayage, which covers the cost of transporting exhibit materials to and from the show. It is often calculated based on the weight of each machine and is billed per 100 pounds. Independent weigh scales can make drayage easier and faster. However, it is still best to consider all of these costs prior to making your decision. And don’t forget to include any other unexpected expenses when it comes to the Cost to Participate in trade shows.
Lastly, don’t forget to prepare a budget for the cost of the trade show. Trade show events require a significant investment in time and money. It is therefore essential to start planning as much as 12 months before the show date. Make a detailed budget and plan of action. This budget should cover all costs related to the trade show. So, what should you expect from the cost of your trade show? Consider whether you’re going to sell a lot or if it’s a waste of money.