Let’s be honest. For a niche platform, shouting into the void of mainstream social media feels a bit like trying to sell handcrafted artisanal pickles... Read More
Marketing
Let’s be honest. Marketing a niche SaaS product can feel like shouting into a void. You’re not building the next Netflix. You’re building a sophisticated... Read More
Micro-influencer Collaborations for Specialized Industries: The Smart Marketer’s Secret Weapon
5 min read
Forget the glitz and glamour of celebrity endorsements for a minute. Sure, a post from a mega-influencer can feel like a lightning strike—spectacular, but fleeting... Read More
Let’s be honest. Our screens are crowded. Notifications buzz, tabs multiply, and banners flash. Cutting through that visual noise is, well, a constant battle for... Read More
Sustainable and Eco-Friendly Branding in Competitive Markets: Standing Out While Doing Good
3 min read
Let’s be honest—sustainability isn’t just a trend anymore. It’s a necessity. And in crowded markets, where every brand is fighting for attention, eco-friendly branding isn’t... Read More
Let’s be honest—marketing isn’t what it used to be. Gone are the days of slapping together a few ads and calling it a campaign. Today,... Read More
Integrated marketing communications (IMC) coordinates multiple marketing tools to deliver a unified message through each communication channel such as email blasts or social media posts... Read More
Cross-channel marketing is an efficient way of reaching customers wherever they are online, be it social media, email or content marketing. Cross-channel marketing helps create... Read More
Direct marketing is an effective strategy that enables businesses to communicate directly with their target audience. Through emails, flyers, direct mail campaigns, telemarketing or any... Read More
Marketing is one of the key business functions where AI could have the greatest effect, as its core functions involve understanding customer needs, matching them... Read More
