Marketing is one of the key business functions where AI could have the greatest effect, as its core functions involve understanding customer needs, matching them... Read More
Marketing
The Role of Employee Advocacy in Marketing
3 min read
Imagine a business without needing an extravagant marketing budget because all its employees serve as brand advocates for it – cutting costs while decreasing employee... Read More
Digital marketing is constantly changing. Staying abreast of emerging trends is essential to keeping their efforts relevant and efficient. From email marketing and segmentation to... Read More
Acquiring new customers requires time, money and effort. Retaining current ones can reduce these expenses through repeat and referral business. Loyal customers are the lifeblood... Read More
Online gaming, with their glittering lights and tempting promises of fortune, have long been masters of the art of marketing. Among the many strategies they... Read More
Data analytics allows marketers to take a more scientific approach to marketing, helping them make better decisions about how to reach their target audience. It... Read More
Local marketing can be difficult to master, especially for small businesses. Fortunately, there are many creative ways to promote your business locally. Spread word of... Read More
What Is Content Marketing?
3 min read
Content marketing is a form of marketing that involves creating and publishing content to an audience. It also involves distributing that content to an audience... Read More
The Ultimate Guide to Marketing Campaigns
4 min read
The Ultimate Guide to Marketing Campaigns is filled with examples from the pros at HubSpot. The guide also includes how-tos on planning, creating a content... Read More
Careers in Sales and Marketing
3 min read
If you’re interested in a career in sales and marketing, there are many different types of positions available. These positions often require a variety of... Read More