Bethany Mcneil

Building and Leading Internal Talent Marketplaces: Your Guide to Unlocking Hidden Potential 4 min read

• Management

Building and Leading Internal Talent Marketplaces: Your Guide to Unlocking Hidden Potential

Bethany Mcneil 3 months ago

Think about the last time you needed a specific skill for a project. Did you post an external job ad, wait weeks for applicants, and... Read More

Beyond Sustainability: Implementing Regenerative Business Models for Long-Term Resilience 4 min read

• Management

Beyond Sustainability: Implementing Regenerative Business Models for Long-Term Resilience

Bethany Mcneil 3 months ago

Let’s be honest. The word “sustainability” has lost a bit of its punch, hasn’t it? For decades, it’s been the north star for conscientious companies.... Read More

Forensic Accounting Techniques for Detecting Modern Digital Payment Fraud 4 min read

• Accounting

Forensic Accounting Techniques for Detecting Modern Digital Payment Fraud

Bethany Mcneil 3 months ago

Let’s be honest. The money moved. It zipped from a corporate account to some offshore wallet via a slick-looking peer-to-peer app. Or maybe it was... Read More

Building a Sustainable Accounting Practice with Remote-First Workflows 4 min read

• Accounting

Building a Sustainable Accounting Practice with Remote-First Workflows

Bethany Mcneil 3 months ago

Let’s be honest. The old model—corner office, rows of desks, the 7 AM to 7 PM grind—it’s cracking. For accounting firms, sustainability used to mean... Read More

Implementing and Managing ESG Reporting and Accounting: A Practical Guide 5 min read

• Accounting

Implementing and Managing ESG Reporting and Accounting: A Practical Guide

Bethany Mcneil 3 months ago

Let’s be honest. ESG isn’t just a buzzword anymore—it’s the new ledger. Where financial accounting tracks dollars and cents, ESG accounting tracks impact and risk.... Read More

The Intersection of AI, Automation, and the Future of the Accounting Profession 5 min read

• Accounting

The Intersection of AI, Automation, and the Future of the Accounting Profession

Bethany Mcneil 3 months ago

Let’s be honest. For years, the word “automation” in accounting conjured images of robotic arms sorting invoices—a physical, distant threat. Today, it’s a quiet hum... Read More

From DTC Darling to B2B Powerhouse: Building a Trade Show Program That Actually Works 4 min read

• Trade Show

From DTC Darling to B2B Powerhouse: Building a Trade Show Program That Actually Works

Bethany Mcneil 3 months ago

So, you’ve crushed the direct-to-consumer game. You know your customer avatar, your CAC, your LTV. Your social ads are poetry. But now, you’re eyeing a... Read More

Advanced Data Privacy and Compliance for Trade Show Lead Capture and Analytics 5 min read

• Trade Show

Advanced Data Privacy and Compliance for Trade Show Lead Capture and Analytics

Bethany Mcneil 3 months ago

Let’s be honest. Trade show floors are a data gold rush. You’re scanning badges, collecting business cards, running demos on tablets, and maybe even tracking... Read More

Building Year-Round Community from a Single Trade Show Lead List 4 min read

• Trade Show

Building Year-Round Community from a Single Trade Show Lead List

Bethany Mcneil 3 months ago

You’re back from the trade show. Your feet hurt, your voice is shot, and you’ve got a stack of business cards—or, more likely, a digital... Read More

Accessibility and Inclusive Design: Building Trade Show Exhibits That Truly Welcome Everyone 4 min read

• Trade Show

Accessibility and Inclusive Design: Building Trade Show Exhibits That Truly Welcome Everyone

Bethany Mcneil 3 months ago

Let’s be honest. For years, trade show design was a game of spectacle. The goal? Grab attention, create a “wow” moment, and funnel as many... Read More