Bethany Mcneil

Accessibility and Inclusivity in Trade Show Design and Planning: Building Events for Everyone 4 min read

• Trade Show

Accessibility and Inclusivity in Trade Show Design and Planning: Building Events for Everyone

Bethany Mcneil 1 week ago

Let’s be honest. For years, trade show planning often came down to a simple formula: book the space, build the biggest, flashiest booth, and hope... Read More

Logistics and Contingency Planning for International Trade Show Participation: Your Blueprint for Success 4 min read

• Trade Show

Logistics and Contingency Planning for International Trade Show Participation: Your Blueprint for Success

Bethany Mcneil 2 weeks ago

Let’s be honest. The idea of exhibiting at an international trade show is thrilling. It’s a chance to plant your flag in new territory, meet... Read More

Beyond the Screen: How Spatial Computing and AR are Redefining Product Demos 4 min read

• Marketing

Beyond the Screen: How Spatial Computing and AR are Redefining Product Demos

Bethany Mcneil 2 weeks ago

Let’s be honest. The traditional product demonstration is, well, a bit stuck. A 2D video on a flat screen. A static image gallery. Maybe a... Read More

Beyond the Checkbox: What It Really Means to Implement Neuro-Inclusive Design in Marketing 4 min read

• Marketing

Beyond the Checkbox: What It Really Means to Implement Neuro-Inclusive Design in Marketing

Bethany Mcneil 2 weeks ago

Let’s be honest. For years, “inclusive marketing” often meant checking a box for representation. Diverse faces in ads? Sure. Accessible alt text? You know, sometimes.... Read More

Sustainable Logistics and Last-Mile Delivery: The Quiet Revolution on Your Street 5 min read

• Business

Sustainable Logistics and Last-Mile Delivery: The Quiet Revolution on Your Street

Bethany Mcneil 2 weeks ago

You click “buy.” A package begins a journey spanning hundreds, maybe thousands of miles. It flies, it rolls, it travels in massive containers. But the... Read More

Adopting Asynchronous-First Workflows: The Quiet Revolution in Deep Work and Global Collaboration 4 min read

• Business

Adopting Asynchronous-First Workflows: The Quiet Revolution in Deep Work and Global Collaboration

Bethany Mcneil 2 weeks ago

Let’s be honest. The modern workday often feels like a frantic game of ping-pong. Pings, pop-ups, and back-to-back video calls fracture your attention. You’re “collaborating”... Read More

Beyond Office Politics: Applying Game Theory and Behavioral Economics to Internal Negotiations 5 min read

• Management

Beyond Office Politics: Applying Game Theory and Behavioral Economics to Internal Negotiations

Bethany Mcneil 2 weeks ago

Let’s be honest. The phrase “internal negotiations” often conjures images of tense budget meetings, territorial department heads, and that subtle, exhausting dance of office politics.... Read More

Beyond the Hype: How AI Co-pilots Are Actually Helping Managers Right Now 5 min read

• Management

Beyond the Hype: How AI Co-pilots Are Actually Helping Managers Right Now

Bethany Mcneil 3 weeks ago

Let’s be honest. The word “AI” gets thrown around so much it’s starting to lose its meaning. But behind the buzz, something genuinely useful is... Read More

Implementing ESG and Sustainability Metrics in Financial Reporting: A Practical Guide 4 min read

• Accounting

Implementing ESG and Sustainability Metrics in Financial Reporting: A Practical Guide

Bethany Mcneil 1 month ago

Let’s be honest. For years, financial reporting was a bit like looking at a car’s dashboard but only seeing the speedometer. You knew how fast... Read More

Financial Reporting and Valuation for Digital Assets and Tokenized Real-World Assets: The New Frontier 5 min read

• Accounting

Financial Reporting and Valuation for Digital Assets and Tokenized Real-World Assets: The New Frontier

Bethany Mcneil 1 month ago

Let’s be honest. The balance sheet is looking a little… old. Traditional ledgers weren’t built for Bitcoin on a cold wallet or a fraction of... Read More