Integrated marketing communications (IMC) coordinates multiple marketing tools to deliver a unified message through each communication channel such as email blasts or social media posts... Read More
Bethany Mcneil
Cross-channel marketing is an efficient way of reaching customers wherever they are online, be it social media, email or content marketing. Cross-channel marketing helps create... Read More
Direct marketing is an effective strategy that enables businesses to communicate directly with their target audience. Through emails, flyers, direct mail campaigns, telemarketing or any... Read More
Today’s digital world can make business crises unpreventable. A natural disaster, security breach or media scandal are all potential dangers that require quick action to... Read More
Marketing is one of the key business functions where AI could have the greatest effect, as its core functions involve understanding customer needs, matching them... Read More
Imagine a business without needing an extravagant marketing budget because all its employees serve as brand advocates for it – cutting costs while decreasing employee... Read More
The first management job can be a milestone for a career but the next pivots might not be so easy. For senior leaders and talent... Read More
