Blockchain technology has allowed for the creation of unalterable account books or ledgers, and automation of transaction recording, accounting and bookkeeping, all of which improved... Read More
Lorcan Burn
Digital marketing is constantly changing. Staying abreast of emerging trends is essential to keeping their efforts relevant and efficient. From email marketing and segmentation to... Read More
AI has transformed accounting practices through automation of repetitive tasks, elimination of human error and enhancement of efficiency. In addition to this, such a technology... Read More
Successful management requires striking a balance between overseeing team efforts and encouraging employees to achieve success, but many leaders struggle with micromanaging their teams. Micromanagement... Read More
Target your ideal customer and develop personalized marketing messages designed to reach them directly at trade shows and tradeshows. By taking this proactive step, your... Read More
Understanding your audience allows you to create communications that resonate with them and can ultimately convert suspects to prospects, and eventually into paying customers and... Read More
Virtual trade shows offer various features designed to increase attendee engagement. From prioritizing engaging content to networking opportunities or offering seamless technical experiences, event professionals... Read More
Think about all of the marketing efforts leading up to a major movie release – film production companies work for years to generate anticipation for... Read More
Establishing a strong company culture takes more than hiring the appropriate people or creating attractive core values; it requires engagement by all levels of an... Read More
Acquiring new customers requires time, money and effort. Retaining current ones can reduce these expenses through repeat and referral business. Loyal customers are the lifeblood... Read More
